In many ways, our lives are made of stories: narrative structures through which we make meaning out of our encounters with the world (Bruner 1990). This involves stories about the self, stories about others, and stories about relations, society and life at large. Stories are constructive. The making of story is thus the making of self-identify, but also the making of meaning, relations and rules (Bruner 1987).
Storytelling has different forms and mediums across the globe. But every story has a common purpose no matter the country, community or medium. They are used to teach lessons, morals and to entertain people. Before the digital revolution people came together to hear stories about their history, folklore and current events. Good stories do more than create a sense of connection.
Stories build familiarity and trust, and allow the listener to enter the story where they are making them more open to learning.
Good stories can contain multiple meanings so they’re surprisingly economical in conveying complex ideas in graspable ways. The audience will feel more emotionally connected to artifacts and interfaces if they are designed to provide opportunities for building personal narratives. Stories communicate values, beliefs, hopes, fears, and dreams of
a people in a way that engenders respect and understanding in the listener” (Duryea, Potts. 1993 p. 388). The art of storytelling has a psychological and neurological basis that explains our natural human predilection for narrative.