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This project was done within 10 weeks at National Institute of Design along with Dhyani Parekh, Nuti Mody and Amruta Sapate.
Demystifying Creativity and applying it to Organizations
In school, those who can write a good story or draw beautiful pictures are considered the special ones who are creative. But research shows that all people are creative. In fact, creativity is one of the most important characteristics of being human. It is one of the main traits that make us successful as individuals and as a species.
Creativity is a concept utilised in different contexts. We decoded and demystified the basic meaning of creativity and understood the process of having new ideas and acceptance of new thoughts through different lenses. This synthesis was then applied to societal conditions that influence humans and related to the context of an organisation. We worked closely with socially relevant organisations to apply creativity as a tool to increase the impact.
The project was an inquiry looking at Creativity from systems orientation which then led into looking at theories, activities, behavioural and cognitive sciences, organizational structures, algorithms and processes which in turn led to use and develop a couple of methods and tools to test and nudge people into making informed decisions.
We understood various organizational structures and decoded how they work and what can be done to add a creative undertaking. Several case studies were done to understand how creativity works and how different organizations use creativity in enhancing their workflow, efficiency, satisfaction and happiness. Already existing tools and methods were used to tweak the workflow and conduct workshops inside and outside NID to understand how design processes can be used to enhance creative confidence and outcomes. Interventions were created on multiple levels which included manifestos, guidebook, tools and methods, workshop formats etc. Creativity Think Tank Cards were designed which are a collection of methods and tools used by industry and design community.
We engaged with multiple stakeholders and did in-depth field research and engaged with organizations like Gramshree, Craftsroot, Manavsadhna, SRISTI etc. We also collaborated with Scrapyard to develop a framework for higher engagement of people at NID into drama, theatre and performative arts. We started a movie screening initiative to increase the interaction among people, which can lead to cross-pollination one of the core ingredients for creativity. We are working in a domain which seems to be understood by all and exploited commercially by major corporations and in reality, practised by a few. We aim to understand creativity and apply it to organizations.
As facilitators of the creative process, we tried to research for channels through which creativity can be utilised to its full potential. We looked at how and where creativity was being applied and had applications that could help us take this process further and work towards it. We wanted to make it a medium through which we could better the people.
We looked at ourselves individuals at a design institute, and how creativity plays a major role in our profession, as designers we are expected to come up with things and ideas that are new and fascinating, and we are expected finds ways and methods to solve problems, here the aspect of creativity is essential as we deal with new data and inputs every day and expected to make something out of it. And soon we realised the need for creativity in each of the professions, we looked at the bigger picture of how does a society sustain itself on this planet. We are social beings and we interact with everyone to live together, we looked at how there are hierarchies, authorities that direct the flow of how the world should work. And we looked at the concept of ‘organisations’. We looked at a broad variety of organisations who were engaged in working towards the socially relevant SDGs
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